The Design of Freemium Games

A master class with Pascal Luban, the game designer that works on both triple-A (Splinter Cell, Alone In The Dark, Wanted – Weapons of Fate) and mobile games.

> Audience

Game designers, creative directors and project leads that already know the basics of freemium design and need to further their skills.

> Content

• Monetization strategies - What are their pros and cons? How to define the monetization strategies best adapted to your game?
• Retention - How to retain your players after their first game session? How to build a successful long term retention strategy?
• Economic design - How to control the player’s progression? How to define the prices of items sold in soft currencies?
• Hardcore versus casual gamers - What are the key issues when designing a game for hardcore gamers?
• Metrics - What are the key metrics to follow and why?

The master class is supported by case studies to demonstrate key learnings.

> Take-aways

• Best practices to engage players during their early game sessions and to retain them over the long term
• Review of all monetization strategies, their pros and cons
• Technique to define leveling thresholds and players progression
• Technique to define the price of items sold in soft currency
• Description of key metrics, the way to compute them and their use
• Strategies to monetize a game targeting hardcore gamers.

> More information

www.gamedesignstudio.com